Action Ethics Group - What to Do

Leveraging your existing
Ethics in Action

Businesses are dependent on their environment. By that we mean on the people and services in your immediate area. Part of the NEW business model is to include dialogue with stakeholders in your impact zones and assess the environmental and social impact of your organization. Itmight sound complicated but it is not and you are probably already having a
positive effect. Here's a quick check list to consider -

1) Are you really communicating with your stakeholders?
2) Did you choose your dialogue partners carefully?
3) Do you include your employees in your social/environmental strategies?
4) Do the recipients of your corporate donations provide you with a regular update on the social good your support?
5) Do you publish your environmental and social benefits for all to see?

If you answered "No" or "I don't know" to any of these questions call us and
we can help you to market your existing good work to your clients,
customers, stakeholders and the media.

We all know about the failures like those listed below... Make certain that
you are one of the leaders and not one of the followers when it comes to
strong corporate policy and accountability.

Exxon Valdez -
ExxonValdez Oil Spill Trustee Council
Case Study of Exxon Reaction
Shell Nigeria -
Ken Saro-Wiwa
Shell Boycott Request
Shell Oil Nigeria's Corporate Site
Ford Pinto -
Engineering Site Recounts Case
Legal Account of the Case
Andersen Consulting -
Arthur Andersen History at Wikipedia
Grand Jury Charges

Consider more case studies at these great sites
http://www.caseplace.org/
http://www.netimpact.org/

Take a look at Christopher's last presentation titled "Sink or Spin: Ethics
in Media and Public Relations" to see if you are leading the pack or
following.

Email ACTION ETHICS @ info@actionethics.com today.